Joining the efforts
Digital Phoenix and Pinterest had a very productive and grateful collaboration in building the Pinterest Business and other set of important sub-projects. By collaborating together, Digital Phoenix was able to provide the highly skilled expertise in expanding the platforms with additional functionality, build integrations and ensure a smooth collaboration between development teams resulting in successful projects launch.
Coming together is a beginning; keeping together is progress; working together is success.
The Platform
Pinterest for Business is an informative portal that reveals all important features of the main Pinterest product and explains how companies can benefit while using Pinterest for business based purposes. The website itself contains a set of predefined dynamic content widgets that let to present information in a dynamic and interactive way. The success stories widget is a key one, because it posses a dynamic filtering by different categories and tags with which content is tagged. Every success story also contains a dedicated landing page which represents and describes a specific success story in a personalized way using relevant graphical elements.
Technology
Together with Pinterest team, we collaborated on development of a robust CMS system to allow best experience to content editors in terms of content entry, translations and content moderation workflows. We provided all necessary tools to let editors focus on the content itself and avoid any technical struggle or lack of functionalities.
A vast integration with 3rd party tools allowed to make the content translation process streamlined and automative, allowing to localize the website and maintain it up to date almost "over the night".